Visit our store in Essex, Massachusetts
35 minutes North of Boston!

Silly Goose features Wondrous, Whimsy & Wordly Wares for kids of all ages.
Silly Goose opened in Essex the fall of 1998 in a brick building Circa 1740. A four year old said it best, "This is like a Toy Palace".


Silly Goose features the best of the past and the latest and greatest. Great trikes, construction vehicles, games, puzzles, and loads of toys to encourage imaginative play. You will find yourself traveling back to your childhood when you find all the classics we enjoyed.

In 1999, Silly Goose was awarded "Best Merchandising Design" of a new toy store by Playthings Magazine!
In 2002 we were filmed by Fine Living network, with a feature on lifestyle choices.


The Dec/January 2003 Family Fun Magazine featured www.Usillygoose as "the best online toy site". Stating "Silly Goose has such a keen eye for nifty toys that we get weak in the knees".

In 2005, the Web Marketing Association presented www.USillyGoose with a 2005 WEBAWARD for Outstanding achievement in Website Development.

Silly Goose is conveniently located 45 minutes north of Boston in historic Essex, MA. The town of Essex on Cape Ann is formed around the winding river which bears its name. Essex can boast to having built more two-masted fishing schooners than any other port in the world. If clams are your thing, this is the place to visit!.

Essex is a small coastal village that attracts visitors each year to its 40+ antique shops, and great restaurants. From Boston- take Route 128 to Exit 15- make a left turn towards Essex, we are 4 miles from the exit, at the end of the intersection. We have parking in the back of the building.

You may contact the store directly for store hours:

Silly Goose
166 Main Street
Essex, MA
1.978.768.4545